You want to sell burgers, and your customers want to buy burgers. Sounds like the perfect scenario, right? It would be if you were the only one on the block. But customers today are spoiled for choice when it comes to burger joints. From the big players like McDonald’s or Burger King, to the local burger joint, everyone wants customers to buy their burgers. Which is why you need to make sure that you stand out.
One way to do that is to make sure your burgers are some of the best in the market. Everyone loves a good burger and if you provide that, they’ll add your restaurant to their list of go-to burger joints. One of the most important parts of the burger is the patty.
You can have fresh crisp lettuce, fluffy rich buns, and tantalising sauces but if the patty isn’t up to snuff, then it’s not a good burger. That’s why at Angel Bay we insist on quality through our range of burger patties.
But maybe you need some more convincing. We’ll go through how adding gourmet burger patties to your menu will benefit your business.
What Makes a Gourmet Patty?
First, we should establish what exactly makes a gourmet burger patty. It’s more than just slapping the label of “gourmet” on any old patty. Burger patties require a few things before they can be considered a high-quality patty.
High Quality Ingredients
Obviously, you can’t make a high-quality patty without high quality ingredients. Whether that’s premium meat, such as angus or wagyu beef, or good quality vegetables, legumes, or other substitutes for vegetarian and vegan patties, what’s being put into the patty matters.
Thorough Grounding
Texture is another important aspect of the patty to consider. No one wants to bite into a patty that’s too stringy or too fatty or has chunks of unground meat in it. Ensuring a consistent texture aids in both the taste and the feeling of biting into a burger.
Ideal Fat-to-Lean Ratio
A good burger patty isn’t too lean but isn’t too fatty. The ideal ratio is around 80% lean meat and 20% fat. This results in a juicy and flavourful patty.
Careful Seasoning
Seasoning is key for a great patty, with high quality spices and herbs used at the correct ratio to ensure that the rich flavour of the meat is enhanced.
So Why Should You Use Gourmet Patties?
There’s a plethora of reasons to use premium gourmet patties for your restaurant. While gourmet patties may cost more than standard quality patties, we promise that you won’t regret investing in them.
Quality Equals Quantity
Increasing the quality of your burgers will increase the quantity of customers. A bit cheeky, we know, but it’s true. Customers love good food, and a good burger needs a good patty.
Think about it, if you went to two burger joints and one had a burger that just tasted fine but wasn’t anything special and the other had a burger that you couldn’t get enough of, which restaurant are you returning to? Which one are you recommending to your friends? Which one will you write a positive review for?
We’re sure you see the point here, providing quality burgers to your customers ensures repeat business and word of mouth advertising. It’s a force multiplier!
People Pay for Quality
To a certain point, people are happy to pay a little extra for guaranteed quality. That’s what you let them do when you present high quality food. You’re able to provide customers with great taste and they’re happy to provide you with a few more bucks.
It also allows you to be more resilient in the face of price changes for other aspects of your business such as rent or ingredients that aren’t patties by increasing your revenue for your main product: tasty, tasty burgers!
Reputation is Everything
We briefly touched on this already, but being known for great burgers is definitely something you want for your restaurant!
Word gets around about great places to pick up lunch or grab takeaways by word of mouth, online reviews, food blogs, and social media. Find out a little more about how social media can help your business here.
Each positive mention of your business is another potential new customer. Which is why you want to always offer the best products to your customers. Part of that is making sure that you’re using the highest quality patties for your burgers.
The Wrap-Up
Hopefully you get the idea that a gourmet patty is worth the investment. A better patty means you serve a better burger which means repeat business and increased outreach. Which means more success for your restaurant.
If this article has convinced you that gourmet is the way, we have a wide selection of gourmet burger patties for your business. Whether it’s angus beef burger patties, gourmet lamb patties, beef sliders, or gourmet veggie burgers for the meat free folk, we’ve got it stocked.
Need to try before you buy? Request a sample of our products to see if we’re the right fit for your kitchen!
Articles we have referenced
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