Smashing It! | Angel Bay
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Smashing It!

 

You’re Doing Better

Than You Think!

Ever feel like everyone else is cruising through life, ticking all the boxes, and somehow, you're just stumbling along? You’re not alone. Spoiler alert: We’re all just fumbling through! But here's the good news—you're probably smashing it more than you realise, and it’s about time we celebrated that.

At Angel Bay, we’re here to remind you that the little moments where you think you’re falling short might just be the ones where you're excelling. Like that moment you whip up a burger for dinner, thinking it's a quick fix—when really, you’re creating a mouth-watering meal your family loves. You're smashing it, even when it doesn’t feel like it.

 

The
Story

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Smashing through life

In our latest campaign, we follow the story of someone who feels like they’re just making it up as they go along. They scroll through social media, seeing perfect lives, flawless routines, and seemingly effortless success, all while feeling like they’re falling short. But through playful exaggerations of their “failures”—burnt toast, laundry mountains, or the chaotic race to get through the day—we reveal the truth: they’re actually conquering life in their own amazing way.

Every small win, every delicious Angel Bay meal, it all counts. You’re getting things done, even when it feels messy.

It’s time we all realised—we’re smashing it.

RECIPES THAT PROVE YOU'RE SMASHING IT IN THE KITCHEN

When life gets busy and you’re juggling everything, meals can feel like another item on the to-do list.

But with Angel Bay, you’re not just cooking—you’re smashing it with every delicious bite.

Here are some of our top recipes that help you celebrate those “smashing it” moments:

 

Beyond Fillet
Beyond Fillet
Beyond Fillet

Kasundi Smashburger

 

With crispy-edged meatballs pressed down into smash perfection, layered with tangy kasundi sauce and melted cheddar, this burger is a surefire hit. You’ll feel like a culinary pro, even on a busy day​.

VIEW RECIPE

Asian Slaw Beef Burger

 

Crisp cabbage and a tangy yogurt-mustard dressing bring fresh, vibrant flavours to every bite, making it a perfect balance of quick and gourmet.

VIEW RECIPE

Lite Open Sandwich

 

Smashed avocado, feta, and blackened cherry tomatoes on sourdough, topped with Angel Bay’s Lite Beef Patties. It’s a healthy and satisfying way to smash your next meal.

VIEW RECIPE

SMASHING IT!

Celebrate the Chaos.

Celebrate You.

 

Now, it's time to celebrate those who are truly smashing it! Whether you’re winging it or have everything planned out, you're probably doing better than you think. From nailing dinner to managing everyday chaos, you've got this, and Angel Bay is here to make it a little easier (and tastier).

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Enter the Angel Bay Smashing It Competition!

Nominate someone (or yourself) who’s been smashing it—whether they’re juggling family meals, work, or simply thriving in the chaos of daily life. The winner will receive a delicious Angel Bay prize pack to help them continue smashing every mealtime.

Explore more tasty recipes that’ll take your mealtime game to the next level, and don’t forget to nominate your superstar!