What’s Enhancing (or Hurting) the Guest Experience?
As hospitality continues to evolve, innovations in front-of-house (FOH) operations are redefining how venues interact with guests. From mobile payments to AI-powered systems, technology has the power to streamline service—but not all changes are equal. Here’s a breakdown of the best (and worst) innovations reshaping FOH, and how to strike the right balance.
The Good: FOH Technologies That Work
Mobile Ordering and Payments
Mobile systems give guests greater control—browsing menus, customising meals, and splitting bills with ease. This reduces wait times and frees up staff to focus on personalised service, creating a more efficient and relaxed restaurant customer experience.
Contactless Payments
Now an industry standard, contactless payments are fast, hygienic, and customer-friendly. They’re especially useful in fast-paced settings where every second counts. Staff appreciate the speed, and guests value the seamless checkout.
Smart POS Systems
Modern POS systems for hospitality now offer more than order entry. They manage guest data, track preferences, support loyalty programmes, and adapt to menu changes—all in real time. These tools improve service flow and enhance guest engagement.
Reservation & Waitlist Apps
Apps like SevenRooms and OpenTable simplify bookings and waitlists. Guests can check wait times via text, while staff avoid overcrowding at the door. These tools make seating more strategic and the welcome more personal.
The Bad: When FOH Tech Misses the Mark
Automated Greeters
Replacing hosts with robots or pre-recorded greetings might save on wages, but it lacks hospitality warmth. First impressions are crucial—guests want to be welcomed by a real human, not a machine.
QR Code–Only Menus
Digital menus served their purpose during COVID, but relying solely on them now can feel impersonal. Older guests or those without smartphones often find them frustrating. Offering printed options alongside digital ensures inclusivity.
Over-Personalised AI
AI-powered guest data can be useful—but overuse feels invasive. If a guest is greeted with too much precision about past orders, it may come across as unsettling. Technology should enhance hospitality, not feel like surveillance.
Finding the Balance: Tech with a Human Touch
The goal of any FOH innovation should be to elevate—not replace—genuine hospitality. Tools that offer convenience, speed, and safety can improve service, but they must work in harmony with the human experience.
After all, a welcoming smile and good service never go out of style.