You need the right tools to build great burgers in the kitchen — along with quality ingredients. In this article, we’re stepping beyond the kitchen to explore digital tools that can help you grow and market a stronger burger business.
The goal? Get your burgers into more customers’ hands while freeing up time to focus on what you do best.
We call this the ABC of better burgers.
Having an online menu allows you to share it with more customers and update it quickly in real-time, especially if availability changes day to day.
Digital menus always look professional, remove the need for printing, and offer a cleaner, more efficient experience.
Create a contactless menu using Yumm.
There are plenty of tools available to help you improve your menu layout so it’s clear, easy to read, and highlights your best-selling and most profitable items.
Canva is a browser-based design tool that allows foodservice businesses to create menus using a wide range of templates. Once your design is ready, you can upload it to your website or social channels.
Make your menu easy to access by using QR codes, and even allow customers to order and pay online.
Website platforms such as Shopify and Squarespace offer integrated menu and ordering systems that can be linked via QR codes at the point of sale. This allows customers to order and pay without interrupting service.
Create a QR code for your menu.
A digital menu can provide valuable real-time insights. Track which items sell best and identify where customers may hesitate or drop off during the ordering process.
Tip: Keep an eye on platforms like Google and TripAdvisor. Encourage satisfied customers to leave reviews and use feedback to refine your offering.
If you have a tablet available, you can also set up a simple point-of-sale survey using Typeform to gather immediate feedback while the experience is still fresh.
Check out this Typeform template for a Customer Satisfaction survey.
Using the Angel Bay Burger Margin Calculator, you can understand which ingredient combinations deliver the strongest margins.
We know that Angel Bay Gourmet Beef Patties and Gluten Free Patties are reliable, cost-effective options. Breaking your menu down into cost and margin can often reveal simple ways to improve profitability.
Try our Burger Margin Calculator now.
Encourage your customers to follow your social channels or sign up to your email list. Keep them updated with new menu items, events, and exclusive offers.
You can reward loyal customers with ongoing offers, birthday treats, or group deals to encourage repeat visits.
Mailchimp is a browser-based email platform that also includes CRM (customer relationship management) features. Once your emails are set up, many of these communications can be automated — helping you stay connected without adding to your workload.
By improving menu access, staying on top of your numbers, and building strong customer relationships, you’ll create more time to focus on your food.
Once these foundations are in place, your burger business is well positioned to grow to the next level.