Your best-selling burger is already giving you useful information: customers are choosing it. The opportunity is to make that choice more visible to new diners and easier for regulars to find again. Start with a proven favourite, then promote one clear reason to order it.
Check your point-of-sale data over a period that reflects normal trading, not just a one-off event. Look for burgers that sell consistently, and check whether the result changes by daypart or venue. Your team can add context: do guests ask for a particular burger by name, or mention a topping they enjoy?
These checks help you decide what to promote instead of relying on a hunch. They’re also a useful first step when you’re asking how to market your restaurant with limited time and budget.
Choose a real feature of the burger that matters to the guest: a house-made sauce, a particular topping, a generous-looking build or a familiar flavour combination. Keep the message specific and accurate.
For example, a short social post might show the burger being assembled and name its key ingredients. A menu callout could use the same description. Use a current photo of the dish as it’s served, and make sure the price and availability shown are correct.
Feature the burger in a clear menu position, on your venue’s digital menu or in a post that links directly to current menu information. Ask staff to recommend it when guests want a suggestion, but give them a natural description rather than a hard sell.
A simple special pairing can help make the burger feel timely. If you add a side or drink, confirm that the kitchen can deliver the offer consistently and that the terms are easy for staff and customers to understand.
Record the promotion dates, channel and wording. Afterwards, compare burger orders with your usual pattern and ask staff what customers responded to. That gives you a practical basis for deciding whether to repeat the campaign, change the creative or try a different best seller.
Angel Bay’s food service range includes beef and lamb patties, as well as other products. Check the page for the details of the specific product you plan to feature.
Explore Angel Bay’s food service recipes for menu ideas, or request a free sample if you’re considering a product for your kitchen.